Blab Sports
SM Supermalls Expands Sports Ecosystem, Hosting Over 3,500 Events Nationwide in 2026
SM Supermalls, the Philippines’ largest shopping‑mall chain, has amplified its sports and fitness portfolio through the SM Active Hub program, delivering more than 3,500 sporting and sports‑related events across the country between April and June 2026.
The initiative is a continuation of SM’s long‑standing mission to transform its malls into community hubs for physical activity. Launched on March 9 2025 at the SM Mall of Asia’s Music Hall, the Active Hub offers accessible venues, expert‑led training, and a calendar of events that span every skill level. The company reports that the program now includes 44 pickleball courts in 21 malls, 14 malls equipped with running hubs, and 18 malls that feature 20 running paths.
SM Sports & Leisure Centers, the division that manages the Active Hub, runs seasonal training programs under the “Here to Move” banner. These programs open doors for beginners to receive coaching and use facilities in a variety of sports—from ice skating on the Olympic‑sized rink at SM Skating Mall of Asia to lessons in bowling, archery, and karate. Senior assistant vice president for operations, Joseph Francis Silva, explained the intent behind the initiative: “Every champion starts somewhere, and for many young Filipinos, that journey begins with access, opportunity and the confidence to try. Sports teach more than technique. They build discipline, resilience, teamwork and character.”
The marketing arm of SM highlights the community‑building aspect of the program. Executive vice president for marketing, Joaquin San Agustin, noted that the malls are evolving from retail spaces into “places where people don’t just shop or dine – they move, compete, learn and connect.” The Active Hub has already attracted thousands of participants, with events ranging from grassroots clinics to larger tournaments.
SM’s strategy fits neatly into its broader corporate profile. As of June 2026, SM Prime Holdings operates 99 malls—90 in the Philippines and nine in China—making it the country’s largest mall operator. The focus on sports and wellness complements the company’s retail and entertainment offerings, positioning SM as a comprehensive lifestyle destination.
The 3,500 events held from April to June 2026 include a mix of grassroots programs, beginner clinics, and large‑scale activations. According to the company, these activities reinforce SM’s role as a catalyst for sports participation and community engagement.
Looking ahead, SM plans to continue expanding its sports footprint. The company encourages residents to download the SM Malls Online app or visit its official channels to stay informed about upcoming events, training sessions, and new facilities. As the nation’s largest sports community, SM Supermalls aims to keep Filipino communities active and connected through its growing network of sports venues and programs.
In summary, SM Supermalls’ Active Hub has successfully woven sports into everyday mall experiences, delivering thousands of events and a wide array of facilities across the country. The initiative not only promotes healthier lifestyles but also strengthens community ties, positioning SM as a leading force in Philippine sports and recreation.
The initiative is a continuation of SM’s long‑standing mission to transform its malls into community hubs for physical activity. Launched on March 9 2025 at the SM Mall of Asia’s Music Hall, the Active Hub offers accessible venues, expert‑led training, and a calendar of events that span every skill level. The company reports that the program now includes 44 pickleball courts in 21 malls, 14 malls equipped with running hubs, and 18 malls that feature 20 running paths.
SM Sports & Leisure Centers, the division that manages the Active Hub, runs seasonal training programs under the “Here to Move” banner. These programs open doors for beginners to receive coaching and use facilities in a variety of sports—from ice skating on the Olympic‑sized rink at SM Skating Mall of Asia to lessons in bowling, archery, and karate. Senior assistant vice president for operations, Joseph Francis Silva, explained the intent behind the initiative: “Every champion starts somewhere, and for many young Filipinos, that journey begins with access, opportunity and the confidence to try. Sports teach more than technique. They build discipline, resilience, teamwork and character.”
The marketing arm of SM highlights the community‑building aspect of the program. Executive vice president for marketing, Joaquin San Agustin, noted that the malls are evolving from retail spaces into “places where people don’t just shop or dine – they move, compete, learn and connect.” The Active Hub has already attracted thousands of participants, with events ranging from grassroots clinics to larger tournaments.
SM’s strategy fits neatly into its broader corporate profile. As of June 2026, SM Prime Holdings operates 99 malls—90 in the Philippines and nine in China—making it the country’s largest mall operator. The focus on sports and wellness complements the company’s retail and entertainment offerings, positioning SM as a comprehensive lifestyle destination.
The 3,500 events held from April to June 2026 include a mix of grassroots programs, beginner clinics, and large‑scale activations. According to the company, these activities reinforce SM’s role as a catalyst for sports participation and community engagement.
Looking ahead, SM plans to continue expanding its sports footprint. The company encourages residents to download the SM Malls Online app or visit its official channels to stay informed about upcoming events, training sessions, and new facilities. As the nation’s largest sports community, SM Supermalls aims to keep Filipino communities active and connected through its growing network of sports venues and programs.
In summary, SM Supermalls’ Active Hub has successfully woven sports into everyday mall experiences, delivering thousands of events and a wide array of facilities across the country. The initiative not only promotes healthier lifestyles but also strengthens community ties, positioning SM as a leading force in Philippine sports and recreation.
