Blab Sports
Ticket Sales Stall for Jaguars-Texans London Game Amid High Prices
Ticket sales for the Jacksonville Jaguars‑Houston Texans matchup at Wembley Stadium in London remain low, according to an update posted by the NFL UK Tickets X account on Sunday. The post, which showed a snapshot of the stadium’s seating after a week of general sale, described the situation as “badly sold” and suggested that high ticket prices may be a factor.
The game is scheduled for October 18, 2026, giving NFL fans in Europe ample time to purchase tickets. Tickets went on sale on May 29, and as of late July, many seats are still available, according to a report from the same source. In contrast, the Jaguars’ earlier international game against the Philadelphia Eagles at Tottenham Hotspur Stadium a week earlier sold out quickly, indicating a different market response.
The 2026 NFL season will feature a record‑setting nine games played abroad, the most ever in league history. The Jaguars are scheduled to play twice overseas: the first game against the Eagles at Tottenham and the second against the Texans at Wembley. The Texans will be the only other AFC South team to play an international game in 2026, joining the Jaguars in London.
Wembley Stadium, which opened in 2007 on the site of the original stadium, has a capacity of 90,000 seats and is the largest stadium in the United Kingdom. It has hosted numerous high‑profile sporting events, including the FA Cup final and several NFL London Games. The venue’s large capacity and iconic status make it a prime location for the NFL’s International Series, which aims to grow the league’s global fan base.
Ticket pricing for the 2026 international games is set under the NFL’s all‑in pricing model, which displays the total cost of a ticket purchase with no hidden fees. According to the NFL, this approach is intended to provide transparency for international fans. However, the high base price for seats in London has been cited by fans as a deterrent, and the post from the NFL UK Tickets X account implied that the cost may be a significant reason for the slow sales.
The Jaguars and Texans have a long‑standing rivalry as members of the AFC South. The Jaguars have never appeared in a Super Bowl, while the Texans have never reached a conference championship game. The matchup in London will be the first time the two teams have faced each other outside the United States, adding a historic element to the game.
The NFL’s international schedule for 2026 includes games in London, Madrid, Munich, Paris, and Mexico City, spanning four continents and seven countries. The league announced the schedule on May 13, 2026, and it represents a strategic push to expand the sport’s reach. The International Series has been a key component of that strategy since its inception in 2007.
While ticket sales for the Tottenham game have been strong, the Wembley game’s slow uptake has prompted the NFL UK Tickets X account to question the viability of high‑priced seats in London. The account’s post, which was shared on social media, did not include an official statement from the NFL or the teams, and it remains unclear whether the league will adjust pricing or marketing strategies for the upcoming game.
For fans who have secured tickets, the game will take place on October 18 at 1:00 p.m. Eastern Time, with the first half scheduled for 1:00 p.m. local time in London. The NFL will broadcast the game on national television in the United States and on international partners in Europe. The outcome of the game will have implications for the AFC South standings, as both teams are in contention for playoff positioning.
In summary, ticket sales for the Jaguars‑Texans game at Wembley are still low, with many seats available as of late July, and high prices and the lack of a strong early sales momentum appear to be the main factors, according to the NFL UK Tickets X account. The game remains scheduled for October 18, and fans will have several weeks to decide whether to attend. The NFL’s broader international strategy continues to evolve as the league seeks to balance global expansion with local market demand.
The game is scheduled for October 18, 2026, giving NFL fans in Europe ample time to purchase tickets. Tickets went on sale on May 29, and as of late July, many seats are still available, according to a report from the same source. In contrast, the Jaguars’ earlier international game against the Philadelphia Eagles at Tottenham Hotspur Stadium a week earlier sold out quickly, indicating a different market response.
The 2026 NFL season will feature a record‑setting nine games played abroad, the most ever in league history. The Jaguars are scheduled to play twice overseas: the first game against the Eagles at Tottenham and the second against the Texans at Wembley. The Texans will be the only other AFC South team to play an international game in 2026, joining the Jaguars in London.
Wembley Stadium, which opened in 2007 on the site of the original stadium, has a capacity of 90,000 seats and is the largest stadium in the United Kingdom. It has hosted numerous high‑profile sporting events, including the FA Cup final and several NFL London Games. The venue’s large capacity and iconic status make it a prime location for the NFL’s International Series, which aims to grow the league’s global fan base.
Ticket pricing for the 2026 international games is set under the NFL’s all‑in pricing model, which displays the total cost of a ticket purchase with no hidden fees. According to the NFL, this approach is intended to provide transparency for international fans. However, the high base price for seats in London has been cited by fans as a deterrent, and the post from the NFL UK Tickets X account implied that the cost may be a significant reason for the slow sales.
The Jaguars and Texans have a long‑standing rivalry as members of the AFC South. The Jaguars have never appeared in a Super Bowl, while the Texans have never reached a conference championship game. The matchup in London will be the first time the two teams have faced each other outside the United States, adding a historic element to the game.
The NFL’s international schedule for 2026 includes games in London, Madrid, Munich, Paris, and Mexico City, spanning four continents and seven countries. The league announced the schedule on May 13, 2026, and it represents a strategic push to expand the sport’s reach. The International Series has been a key component of that strategy since its inception in 2007.
While ticket sales for the Tottenham game have been strong, the Wembley game’s slow uptake has prompted the NFL UK Tickets X account to question the viability of high‑priced seats in London. The account’s post, which was shared on social media, did not include an official statement from the NFL or the teams, and it remains unclear whether the league will adjust pricing or marketing strategies for the upcoming game.
For fans who have secured tickets, the game will take place on October 18 at 1:00 p.m. Eastern Time, with the first half scheduled for 1:00 p.m. local time in London. The NFL will broadcast the game on national television in the United States and on international partners in Europe. The outcome of the game will have implications for the AFC South standings, as both teams are in contention for playoff positioning.
In summary, ticket sales for the Jaguars‑Texans game at Wembley are still low, with many seats available as of late July, and high prices and the lack of a strong early sales momentum appear to be the main factors, according to the NFL UK Tickets X account. The game remains scheduled for October 18, and fans will have several weeks to decide whether to attend. The NFL’s broader international strategy continues to evolve as the league seeks to balance global expansion with local market demand.
